Press Kit Printing Company

Press kit is sometimes referred to as media kit which is simply an information packet about a business or product. It is called such because many times potential advertising mediums ask for more information on the potential advertiser. It is adapted since most of the advertising is press and media-related.

A press kit is like a resume for the company. It is a collection of company information and articles put together to address queries from the media, investors, potential clients and others. Its goal is to grab reader’s attention, make a lasting impression and create enough interest that the customers will contact for more information. Press kit may contain many items depending on the situation, the readers and the use. A media kit is entirely different for potential investors than the one for potential clients. It should not contain every promotional item or any piece of marketing collateral produced by the business establishment. It must only contain the current information and the most relevant to the target reader.

Here are ideas of what to include in the press kit that you are about to do for your business. The comprehensive list is intended to provide ideas for what is needed for the target audience but not everything must be included.

1. Letter of introduction. Pitch letter as it is sometimes referred to, is the first impression item where you either grab or lose your reader’s interest. Directly tell them of the information they need. Table of contents or a brief description of the items must be enclosed in the actual kit. Contact information must be prioritize since this will let them know that you are available for follow-up interviews and questions.

2. Information on the company. Company history, company profile, and chief officers’ profiles, senior management and ownership must be included. If appropriate, bio sheets can be included.

3. Product and service information including reviews on performance. This lets editors see what others are saying about you and help them write their own review. This should be supported with product or service fact sheets, sell sheets or company brochures that are specific to your product or service.

4. Recent press publications and articles. It is very appropriate for a press kit to have copies of the recent press coverage. This can include article reprints and printouts that a company might have received.

5. Press releases. These what instigate and cause the printing of the articles above mentioned.

6. Audio and video files of radio or TV interviews, speeches, performances and any other media-covered event. Hard copies are important if actual media is not available. Online audio clips on web pages are in fashion for this.

7. A sample news story. This is a chance to guide the media or the reader.

8. Financial statements or any other investor-related news is appropriate for media kits.

9. List of frequently asked questions. This will help editors determine what questions to ask in the interview or what to be included in the article.

Other items can be included depending on what the clients want to incorporate into their press kit. An operational press kit printing company provides the clients the media kit that is truly meant for the business type that their clients are venturing into. The information mentioned above is one methodology integrated in the full completion of the press kit project given to the printing company. It is seriously taken into the step by step process for a better press kit output at affordable printing rate.