Four Color Process Printing 

Four color printing has become of the major process in the printing industry. Four color process printing produces the kind of printing results that make great and impressive printed products that really stand out. The process gives a dignified look that brings out the aesthetic features of the texts, logos and other corporate identity marks, pictures, images and other print designs of your full color prints.

Basic marketing aspect of any company or business is primarily done through different promotional campaigns directed to the people -- their current and prospective clients. This could be done through various media such as posters, mailers, brochures, pamphlets, flyers, and even sell sheets that are distributed to the market. But whatever the type of marketing or advertising blitz it may take, four color process printing is an advantage over your competitors; for it has been proven that the use of color in your prints, especially four color combinations, increases readership and retention of information to customers.

The four color process printing is done through the separation of a color image into four different color values, usually through a screen or digital filter. The colors that are usually created are the cyan (blue), magenta (red), yellow and black.

Magenta, yellow and cyan are the true-process colors, for black, a mixture of these primary colors can be done to get the desired results.

The right layout, text content and graphics, produced on four color process printing enables you to create an excellent presentation to market or advertise your products and services to potential clients.  With four color process printing, you get the ultimate chance to make a first great impression to the public.