Brochure And Newsletter Printing Good intentions cause sales executives to attend all kinds of conferences at exotic destinations as well as within their own plants. The purpose is to get people out selling their company’s' products. A recent study measuring the cost of sales and marketing revealed that 87 percent of potential client inquiries aren't followed by an actual sales contact, and 23 percent of inquiries requesting product brochure and newsletter printing is the answer. If direct sales promotion using brochure and newsletter printing is to work, response has to be immediate, complete and encouraging. A firm's task isn't complete once promotional brochures and newsletters are sent out. Follow-up is just as important. Indeed, printers never should overlook brochure and newsletter printing promotional items that reinforce the company's name in the marketplace. This recognizes the changing workplace and the need to place your name in front of a client every day. What better way to do this than with a brochure and a newsletter. It's an eye-catching way to display your message and contact information. This certainly creates the opportunity for instant interaction. Providing customers with your firm's address plus a phone number used to be enough. This obviously no longer is the case. The main place that people let their imaginations and their pocketbooks run away with them is whether to use color and how much color to use. Brochure and Newsletter Color The simplest color scheme is spot color, which is the simple addition of one or more specific colors to a printing job. Spot color is good for adding a splash of excitement to business cards, menus or programs without breaking the budget. Four-color brochure and newsletter printing is more expensive, but allows your printed product to feature photographs or sophisticated graphics. While four-color printing can be very impressive when properly used, it is overkill for many small businesses needs such brochures, newsletters, business cards and flyers. If you decide to use four-color printing, make sure you have a good reason. |
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