Brochure And Catalog Printing

There are three elements for a brochure and catalog printing to be really effective – great design, high quality images, and professional printing. With these, you will be able to produce a brochure and catalog that will have a big impact on every consumer. Remember that these marketing materials are intended to convince and motivate customers to transact business with you and purchase something from your business.

A great design is the foremost thing that is being noticed in brochures and catalogs. When it is best created visually, it can actually speak in behalf of you and your business. Before, only a few industries focused themselves in producing a well-designed brochures and catalogs. Most of them were from the clothing and photography industry. But now, almost all businesses want to catch the attention of their target audiences and that is only possible through a nice brochure and catalog printing and design.

Printing Process in Brochures and Catalogs
A web press is an offset press that uses a roll of paper rather than sheets of paper. The use of a roll of paper allows for faster printing. There are two types of web presses - heat-set and cold-set.

Heat-set web press is the standard brochure and catalog printing press. This press has a heating unit that dries the printed ink as it exits the press. This allows the press to print at high speeds on coated papers such as gloss. This press produces brilliant, crisp photo reproduction for brochures and catalogs. Heat-set web presses are very large, complicated presses that require several people to operate and setup.

The cold-set web press does not include a heating unit so the printed ink must air dry. Therefore, this press can only print on uncoated papers which allow the ink to absorb into the paper. This press produces a somewhat dull, fuzzy photo reproduction for brochures and catalogs. Cold-set web presses are smaller and simpler than heat-set web presses, costing less and requiring less setup time.

As the name implies, sheet fed press is a traditional low volume press that prints on pre-cut sheets of paper. Because of its more precise printing method a sheet-fed press produces the sharpest printing of these three press types. It can print on a wider variety of paper weights. However, because of its slower speed it is the most expensive of print methods, and is generally only used for small print runs or job requiring the best brochure and catalog printing.